:root{
  --ink:#241F19;
  --body:#463F35;
  --muted:#6E6558;
  --bg:#FDFAF2;
  --soft:#F7F0E1;
  --card:#FFFFFF;
  --red:#C22B27;
  --red-bright:#CE2A2A;
  --red-deep:#8E1A1A;
  --red-field:#C22B27;
  --cream-on-red:#FBF0DC;
  --gold:#A97E2F;
  --green:#5E8C3A;
  --jeera:#96702A;
  --masala:#D45F33;
  --line:#E5DCC6;
  --max:1240px;
  --r-lg:16px;
  --r-md:10px;
  --shadow:0 1px 2px rgba(36,31,25,.05),0 6px 20px rgba(36,31,25,.05);
  --shadow-lift:0 28px 56px -16px rgba(36,31,25,.18);
  --ease:cubic-bezier(.22,.61,.21,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}
body{font-family:'Inter',system-ui,sans-serif;background:var(--bg);color:var(--ink);line-height:1.7;font-size:16.5px;-webkit-font-smoothing:antialiased}
img{display:block;max-width:100%}
a{color:inherit}
.wrap{max-width:var(--max);margin:0 auto;padding:0 28px}
.display{font-family:'Space Grotesk',sans-serif;font-weight:700;line-height:1.05;letter-spacing:-.022em;text-wrap:balance}
.section{padding:104px 0}
p{color:var(--body);text-wrap:pretty}
.eyebrow{display:inline-block;font-size:12.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:6px}

/* motion: visible by default, animated when JS present */
.reveal{opacity:1;transform:none}
body.js .reveal{opacity:0;transform:translateY(14px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
body.js .reveal.in{opacity:1;transform:none}
body.js .grid .reveal:nth-child(2){transition-delay:.07s}
body.js .grid .reveal:nth-child(3){transition-delay:.14s}
body.js .pillars .reveal:nth-child(2){transition-delay:.07s}
body.js .pillars .reveal:nth-child(3){transition-delay:.14s}
body.js .tri-grid .reveal:nth-child(2){transition-delay:.07s}
body.js .tri-grid .reveal:nth-child(3){transition-delay:.14s}
@media (prefers-reduced-motion:reduce){body.js .reveal{opacity:1;transform:none;transition:none}}

/* ANNOUNCE + NAV */
.announce{background:var(--ink);color:#EFE7D6;text-align:center;font-size:12.5px;font-weight:500;letter-spacing:.06em;padding:9px 16px}
nav{position:sticky;top:0;z-index:40;background:rgba(251,246,236,.92);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:82px;gap:16px}
.logo-img{height:56px;width:auto}
.nav-links{display:flex;gap:30px;list-style:none;align-items:center}
.nav-links a{text-decoration:none;font-weight:600;font-size:14.5px;color:var(--ink);position:relative;padding:4px 0}
.nav-links a:not(.nav-cta)::after{content:"";position:absolute;left:0;bottom:-2px;width:100%;height:2px;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .28s var(--ease)}
.nav-links a:not(.nav-cta):hover::after,.nav-links a.active::after{transform:scaleX(1)}
.nav-links a.active{color:var(--red)}
.nav-cta{background:var(--red);color:#fff!important;padding:11px 22px;border-radius:999px;font-size:13.5px!important;transition:background .2s,transform .2s}
.nav-cta:hover{background:var(--red-deep);transform:translateY(-1px)}
.burger{display:none;background:#fff;border:1px solid var(--line);border-radius:10px;padding:7px 11px;font-size:20px;line-height:1;cursor:pointer;color:var(--ink)}
@media(max-width:920px){
  .burger{display:block}
  .nav-links{display:none;position:absolute;top:82px;left:0;right:0;background:var(--bg);border-bottom:1px solid var(--line);flex-direction:column;padding:20px 28px;gap:18px;align-items:flex-start;box-shadow:var(--shadow-lift)}
  .nav-links.open{display:flex}
}

/* BUTTONS */
.btn{display:inline-flex;align-items:center;gap:9px;text-decoration:none;font-weight:600;font-size:15px;padding:15px 30px;border-radius:999px;transition:transform .2s var(--ease),box-shadow .2s var(--ease),background .2s}
.btn:hover{transform:translateY(-2px);box-shadow:var(--shadow-lift)}
.btn-red{background:var(--red);color:#fff}
.btn-red:hover{background:var(--red-deep)}
.btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff}
.btn-cream{background:var(--cream-on-red);color:var(--red-deep)}
.btn-cream:hover{background:#fff}
.btn-outline{background:transparent;color:var(--cream-on-red);border:1.5px solid rgba(251,240,220,.6)}
.btn-outline:hover{background:rgba(251,240,220,.14)}
.btn-line{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.65)}
.btn-line:hover{background:rgba(255,255,255,.14)}
.text-link{font-weight:600;font-size:15.5px;color:var(--red);text-decoration:none;white-space:nowrap;border-bottom:2px solid transparent;transition:border-color .2s}
.text-link::after{content:" \2192"}
.text-link:hover{border-color:var(--red)}

/* PAGE HEAD */
.page-head{background:var(--bg);border-bottom:1px solid var(--line);padding:84px 0 68px}
.page-head h1{font-size:clamp(38px,4.8vw,62px);margin:12px 0 18px;max-width:20ch}
.page-head p{font-size:18.5px;max-width:58ch}

/* SECTION HEADS */
.sec-head{max-width:680px;margin-bottom:56px}
.sec-head h2{font-size:clamp(32px,3.8vw,46px);margin:0 0 16px}
.sec-head p{font-size:17.5px}
.sec-row{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;margin-bottom:56px;flex-wrap:wrap}
.sec-row h2{font-size:clamp(32px,3.8vw,46px);max-width:22ch}

/* PROMISE cards */
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
@media(max-width:820px){.pillars{grid-template-columns:1fr}}
.pillar{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:36px 32px;box-shadow:var(--shadow);transition:transform .22s var(--ease),box-shadow .22s var(--ease)}
.pillar:hover{transform:translateY(-5px);box-shadow:var(--shadow-lift)}
.pillar svg{width:44px;height:44px;stroke:var(--red);fill:none;stroke-width:2.4;stroke-linecap:round;stroke-linejoin:round;margin-bottom:20px}
.pillar b{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:20px;color:var(--ink);display:block;margin-bottom:10px}
.pillar b::before{display:none}
.pillar p{font-size:15.5px}

/* PRODUCT CARDS */
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
@media(max-width:980px){.grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.grid{grid-template-columns:1fr}}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--shadow);transition:transform .24s var(--ease),box-shadow .24s var(--ease)}
.card::before{display:none}
.card:hover{transform:translateY(-7px);box-shadow:var(--shadow-lift)}
.card-frame{margin:0;border:none;overflow:hidden}
.card img{width:100%;height:auto;transition:transform .6s var(--ease)}
.card:hover img{transform:scale(1.05)}
.card-body{padding:24px 26px 28px;text-align:left}
.card-body h3{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:22px;color:var(--ink);margin-bottom:3px}
.card-sub{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:12px}
.card-sub.c-red{color:var(--red)}
.card-sub.c-jeera{color:var(--jeera)}
.card-sub.c-methi{color:var(--green)}
.card-sub.c-masala{color:var(--masala)}
.card-body p{font-size:15px;line-height:1.65}
.center-cta{text-align:center;margin-top:56px}

.family{margin-top:64px;background:transparent;border:1px solid var(--line);border-radius:var(--r-lg);padding:38px 42px;box-shadow:none}
.family h3{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:21px;margin-bottom:6px}
.family>p{margin-bottom:20px;max-width:70ch}
.chips{display:flex;flex-wrap:wrap;gap:10px;list-style:none}
.chips li{border:1px solid var(--line);border-radius:999px;padding:8px 18px;font-size:14px;font-weight:600;background:var(--card);transition:border-color .2s,color .2s,transform .2s}
.chips li:hover{border-color:var(--red);color:var(--red);transform:translateY(-2px)}

/* IMAGE BANDS — captions BELOW, readable */
.flavor{background:var(--soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.tri-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
@media(max-width:820px){.tri-grid{grid-template-columns:1fr}}
.tri-grid figure{position:static}
.tri-grid figure img{width:100%;height:auto;border-radius:var(--r-lg);box-shadow:var(--shadow);transition:transform .5s var(--ease)}
.tri-grid figure:hover img{transform:scale(1.02)}
.tri-grid figcaption{position:static;background:none;padding:16px 4px 0;color:var(--body);font-size:15px;line-height:1.6}
.tri-grid strong{display:block;font-family:'Space Grotesk',sans-serif;font-size:16.5px;color:var(--ink);margin-bottom:2px}

/* STORY */
.story-in{display:grid;grid-template-columns:.92fr 1.08fr;gap:72px;align-items:center}
@media(max-width:860px){.story-in{grid-template-columns:1fr;gap:40px}}
.story-img img{border-radius:var(--r-lg);box-shadow:var(--shadow-lift)}
.story-img::after{display:none}
.story h2{font-size:clamp(32px,3.8vw,46px);margin:0 0 22px}
.story p{margin-bottom:16px}
.story-stats{display:flex;gap:0;margin-top:36px;border-top:1px solid var(--line)}
.stat{padding:22px 36px 0 0;margin-right:36px;border-right:1px solid var(--line)}
.stat:last-child{border-right:none;margin-right:0}
.stat b{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:34px;color:var(--red);display:block;line-height:1.1}
.stat span{font-size:12.5px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:var(--muted)}
@media(max-width:640px){.story-stats{flex-direction:column;gap:18px}.stat{border-right:none;padding:18px 0 0;margin-right:0}}

/* WHERE TO BUY */
.buy-in{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
@media(max-width:860px){.buy-in{grid-template-columns:1fr;gap:36px}}
.buy-in h2{font-size:clamp(30px,3.6vw,44px)}
.store-list{list-style:none;display:grid}
.store-list li{border:none;border-top:1px solid var(--line);background:transparent;padding:24px 0;box-shadow:none}
.store-list li:last-child{border-bottom:1px solid var(--line)}
.store-list b{display:block;font-size:17.5px;font-family:'Space Grotesk',sans-serif;margin-bottom:4px}
.store-list span{font-size:15px;color:var(--body)}

/* STEPS — a real sequence, numbers earned */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;counter-reset:step}
@media(max-width:820px){.steps{grid-template-columns:1fr}}
.step{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:34px 30px;box-shadow:var(--shadow)}
.step::before{counter-increment:step;content:counter(step);font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:20px;color:#fff;background:var(--red);width:46px;height:46px;border-radius:50%;display:grid;place-items:center;margin-bottom:18px}
.step b{display:block;font-size:19px;margin-bottom:8px;font-family:'Space Grotesk',sans-serif}
.step p{font-size:15.5px}

/* CTA */
.cta{background:var(--red-field);color:#fff;text-align:center}
.cta::before{display:none}
.cta h2{font-size:clamp(32px,4.2vw,52px);margin:0 auto 20px;max-width:20ch;color:#FFF9EC}
.cta p{max-width:54ch;margin:0 auto 36px;font-size:18px;color:rgba(251,240,220,.92)}
.cta-actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.cta .btn-cream{background:var(--cream-on-red);color:var(--red-deep)}
.cta .btn-cream:hover{background:#fff}

/* FOOTER — light, exact logo */
footer{background:var(--soft);color:var(--ink);border-top:1px solid var(--line);padding:0}
.foot-grid{display:grid;grid-template-columns:1.4fr .8fr .8fr;gap:56px;padding:68px 28px 52px}
@media(max-width:820px){.foot-grid{grid-template-columns:1fr;gap:36px}}
.f-logo{height:76px;width:auto}
.f-brand p{font-size:14.5px;line-height:1.7;color:var(--body);margin-top:18px;max-width:38ch}
.f-col h4{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:12.5px;letter-spacing:.13em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.f-col ul{list-style:none;display:grid;gap:12px}
.f-col a{color:var(--ink);text-decoration:none;font-size:15px;transition:color .2s}
.f-col a:hover{color:var(--red)}
.foot-bottom{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);padding:22px 28px;font-size:13px;color:var(--muted)}

/* OUR ADVANTAGE */
.lane{border:1px solid var(--line);border-radius:var(--r-lg);padding:34px;margin-bottom:30px;background:var(--card);box-shadow:var(--shadow)}
.lane.them{background:#F1EDE2}
.lane.us{background:#FCF1EC;border-color:#EFCFC4}
.lane-head{display:flex;justify-content:space-between;align-items:center;gap:14px;flex-wrap:wrap;margin-bottom:26px}
.lane-head h3{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:23px}
.lane.them .lane-head h3{color:#75695A}
.lane.us .lane-head h3{color:var(--red-deep)}
.lane-tag{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;border-radius:999px;padding:8px 18px}
.lane.them .lane-tag{background:#E2DBC9;color:#584E40}
.lane.us .lane-tag{background:var(--red);color:#fff}
.flow{display:flex;align-items:stretch;gap:0}
.node{flex:1;background:#fff;border:1px solid var(--line);border-radius:var(--r-md);padding:24px 20px;text-align:center;box-shadow:var(--shadow)}
.node svg{width:40px;height:40px;margin:0 auto 14px;display:block;stroke:var(--ink);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.lane.them .node svg{stroke:#8A7E6C}
.lane.us .node svg{stroke:var(--red)}
.node b{display:block;font-size:15.5px;margin-bottom:6px;font-family:'Space Grotesk',sans-serif}
.lane.them .node b{color:#584E40}
.lane.us .node b{color:var(--red-deep)}
.node p{font-size:13.5px;line-height:1.6}
.arrow{display:flex;align-items:center;justify-content:center;min-width:44px;font-size:22px;font-weight:700}
.lane.them .arrow{color:#B0A48E}
.lane.us .arrow{color:var(--red)}
.verdict{text-align:center;font-size:19px;max-width:56ch;margin:16px auto 0}
.verdict b{color:var(--red)}
@media(max-width:860px){.flow{flex-direction:column}.arrow{transform:rotate(90deg);min-height:40px}}

:focus-visible{outline:3px solid var(--gold);outline-offset:2px}


/* FEATURE — large asymmetric imagery moment */
.feature-in{display:grid;grid-template-columns:1.15fr .85fr;gap:72px;align-items:center}
@media(max-width:860px){.feature-in{grid-template-columns:1fr;gap:36px}}
.feature-in figure img{width:100%;height:auto;border-radius:var(--r-lg);box-shadow:var(--shadow-lift)}
.feature-copy h2{font-size:clamp(30px,3.5vw,44px);margin-bottom:18px;max-width:16ch}
.feature-copy p{font-size:17.5px;max-width:44ch;margin-bottom:24px}

/* WHY — text-led asymmetric chapter */
.why{background:var(--soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:96px 0}
.why-in{display:grid;grid-template-columns:.85fr 1.15fr;gap:72px;align-items:start}
@media(max-width:860px){.why-in{grid-template-columns:1fr;gap:24px}}
.why h2{font-size:clamp(30px,3.5vw,44px);max-width:14ch}
.why .lede{font-size:20px;line-height:1.6;color:var(--ink);margin-bottom:18px}
.why p{max-width:58ch;margin-bottom:18px}

/* MAKE — manufacturing split */
.make{background:var(--soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.make-in{display:grid;grid-template-columns:1.05fr .95fr;gap:72px;align-items:center}
@media(max-width:860px){.make-in{grid-template-columns:1fr;gap:36px}}
.make-copy h2{font-size:clamp(30px,3.5vw,44px);margin-bottom:18px;max-width:16ch}
.make-copy p{font-size:17px;max-width:52ch;margin-bottom:26px}
.make-in figure img{width:100%;height:auto;border-radius:var(--r-lg);box-shadow:var(--shadow-lift)}
.facts{list-style:none;display:grid}
.facts li{border-top:1px solid var(--line);padding:14px 0;font-weight:600;font-size:15.5px;display:flex;align-items:center;gap:12px}
.facts li:last-child{border-bottom:1px solid var(--line)}
.facts li::before{content:"";width:5px;height:5px;border-radius:50%;background:var(--red);flex:none}


/* nav wholesale pill — more presence */
.nav-cta{font-size:15px!important;padding:13px 28px!important;font-weight:700!important}



/* scroll life */
[data-parallax]{will-change:transform}
body.js .tri-grid .reveal img,body.js .feature-in figure img,body.js .make-in figure img{transform:scale(1.05);transition:transform 1.1s var(--ease)}
body.js .reveal.in img{transform:scale(1)}
.card img{transition:transform .6s var(--ease)}
.card:hover img{transform:scale(1.04)}

/* HERO — bright daylight, product duo */
.hero{background:linear-gradient(180deg,#FFFDF7 0%,var(--soft) 100%);border-bottom:1px solid var(--line);overflow:hidden}
.hero-in{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center;padding:84px 28px 96px}
.hero-copy h1{font-size:clamp(42px,4.9vw,74px);margin-bottom:24px;color:var(--ink)}
.hero-copy p{font-size:19px;max-width:44ch;margin-bottom:36px}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap}
.hero-duo{position:relative;min-height:520px}
.duo-main{width:78%;margin-left:auto;height:auto;border-radius:var(--r-lg);box-shadow:var(--shadow-lift)}
.duo-small{position:absolute;left:0;bottom:-28px;width:42%;height:auto;border-radius:var(--r-lg);box-shadow:var(--shadow-lift);border:6px solid #FFFDF7}
@media(max-width:880px){
  .hero-in{grid-template-columns:1fr;gap:40px;padding:56px 28px 72px}
  .hero-duo{min-height:0}
  .duo-main{width:100%}
  .duo-small{width:46%;bottom:-20px}
}

/* MARQUEE — editorial credentials line */
.marquee{background:var(--bg);border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;white-space:nowrap;padding:18px 0}
.marquee-track{display:inline-block;animation:mq 46s linear infinite;font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:14px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink)}
.marquee-track span{margin:0 8px}
.marquee-track i{font-style:normal;color:var(--red);margin:0 8px;font-size:12px;vertical-align:1px}
.marquee:hover .marquee-track{animation-play-state:paused}
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none}}

/* homepage product cards — photography-first */
.card-link{display:block;text-decoration:none;color:inherit}
.card-top{display:flex;align-items:baseline;justify-content:space-between;gap:12px;margin-bottom:6px}
.card-top h3{margin:0}
.card-top .card-sub{margin:0;white-space:nowrap}
#products .card-body p{margin:0}

/* staggered editorial trios */
@media(min-width:821px){
  .stagger figure:nth-child(2){margin-top:44px}
  .stagger figure:nth-child(3){margin-top:12px}
}

/* anchor offset under sticky nav */
[id]{scroll-margin-top:120px}

/* CTA — bright confident red */
.cta{background:var(--red-field)}
.cta h2{color:#FFFDF4}
.cta p{color:rgba(255,251,240,.94)}

/* subtle spice accents (fewer, quieter) */
.accent{position:absolute;width:64px;height:64px;stroke:var(--gold);fill:none;stroke-width:2.4;stroke-linecap:round;stroke-linejoin:round;opacity:.18;pointer-events:none;animation:drift 8s ease-in-out infinite alternate}
.make,.cta{position:relative}
@keyframes drift{from{transform:translateY(-6px) rotate(-3deg)}to{transform:translateY(8px) rotate(4deg)}}
@media(max-width:820px){.accent{display:none}}
@media (prefers-reduced-motion:reduce){.accent{animation:none}}

/* parallax elements fade in place (transform reserved for scroll) */
body.js .reveal[data-parallax]{transform:none}
.tri-grid figure[data-parallax], .make-in figure[data-parallax]{will-change:transform}

/* PRODUCT PAGES */
.pp-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:72px;align-items:start}
@media(max-width:860px){.pp-grid{grid-template-columns:1fr;gap:36px}}
.pp-grid figure img{width:100%;height:auto;border-radius:var(--r-lg);box-shadow:var(--shadow-lift)}
.crumbs{font-size:13.5px;color:var(--muted);margin-bottom:16px}
.crumbs a{color:var(--muted);text-decoration:none}
.crumbs a:hover{color:var(--red)}
.pp-info h1{font-size:clamp(36px,4.4vw,56px);margin-bottom:8px}
.pp-size{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--red);margin-bottom:22px}
.pp-info p{margin-bottom:16px;max-width:56ch}
.pp-info .hero-ctas{margin-top:28px}
.pp-related{padding-top:0}
.faq .rows{max-width:820px}